Global Boygroup MODYSSEY (ONECEAD)
Global Boygroup MODYSSEY (ONECEAD)

Global IP powerhouse CJ ENM (CEO Yoon Sang-hyun) has joined forces with JYP Entertainment’s China arm, JYP China, and China’s largest music platform, Tencent Music Entertainment (TME), to expand its presence in the Greater China music market.

On the 2nd, CJ ENM announced the launch of a new joint venture, ONECEAD, established in partnership with NCC Entertainment—a company co-founded by JYP China and TME. The new entity will spearhead a global artist business centered on the Greater China region.

The name ONECEAD combines CJ ENM’s core value, “ONLYONE,” with JYP Entertainment’s mission, “Leader in Entertainment,” reflecting a shared vision to nurture and expand next-generation artist IPs capable of leading the global market.

CJ ENM has previously demonstrated its capabilities in artist management and music business through LAPONE Entertainment, its joint venture in Japan. Artists under LAPONE, including JO1 and INI, have built strong fanbases and mainstream recognition in Japan, while also expanding their influence across Asia and globally through tours and content initiatives. These achievements have established them as competitive artist IPs with cross-border appeal, showcasing CJ ENM’s strength in locally optimized artist operations paired with global expansion.

The establishment of ONECEAD marks a strategic move to extend this proven global joint-venture model into the Greater China market. By combining CJ ENM’s expertise in content and music production with NCC’s robust local infrastructure and network, the partnership is expected to significantly enhance competitiveness in global artist development centered on the region.

In particular, ONECEAD will oversee the management and overall activities of a debut group formed through an original survival project on global content platform Mnet Plus. Planet C: Home Race is an expanded project from Mnet’s Boys II Planet, and through global fan participation late last December, it gave rise to a seven-member global boy group, MODYSSEY (Hongyu, Pan Zeyi, Li Zhihao, Linlin, Surren, Yichen, and Rowan).

A CJ ENM representative stated, “This partnership is especially meaningful as we officially roll out a global artist business together with local partners optimized for the Greater China market,” adding, “Through ONECEAD, we aim to build an artist business model that resonates with global fandoms worldwide.”

Reported by Herald Muse Staff Writer Park Seo-hyun

Reviewed and edited by Herald Muse Team Leader Kim Hae-yeon


pshyun@heraldcorp.com